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Can Berger Paints sustain margin amid growing competition?

February 09, 2024

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Mint Mumbai

Berger Paints India Ltd outperformed its larger peers on revenue growth in the December quarter (Q3FY24).

- Dipti Sharma

Consolidated revenue increased by 7% year-on-year to ₹2,882 crore, while Asian Paints Ltd and Kansai Nerolac Paints Ltd saw 5.4% and 5% revenue growth, respectively.

Berger's management stated that it had likely increased market share during the quarter, based on the results of the top four paint companies. Berger maintained its market share at around 20% in value terms.

However, the competitive landscape warrants caution as Grasim's Birla Opus enters the market. While Berger prefers to maintain balance between margin and market share, if push comes to shove, it won't mind a slight margin dilution to maintain its share.

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