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Can Ayodhya be India's biggest tourist hotspot?

January 22, 2024

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Mint Mumbai

Religious tourism holds high market potential and a town that blends Modi's vision in key ways is now set for a commercial boom. Think of Say's Law: Supply spells its own demand

Can Ayodhya be India's biggest tourist hotspot?

The consecration ceremony at the Ram temple in Ayodhya marks the culmination of a Hindu mass movement led by the Bharatiya Janata Party that gained traction in the early 1990s and has been compared with the Congress-led freedom struggle for its political significance. On Monday, the ritual infusion of life into an idol of the deity shall have the attention and prayers of devout millions.

The audience will be large enough to ensure that the ascent of religion in India's public domain has an economic dimension as well.

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