Brands Left in the Dark as Q-comm Locks Data

Quick commerce holds data edge to scale private labels, leverage insights

- Sowmya Ramasubramanian & Sakshi Sadashiv

In India's fast-growing world of quick commerce, the real power lies not just in speedy deliveries and wholesome product portfolios, but in the data behind them. As major platforms expand private-label lines and monetize analytics, small consumer brands crib they are being shut out of critical insights on who's buying, where, and why.

With limited visibility into customer behaviour, product performance and ad effectiveness, these brands say they are being priced out of planning and sidelined in one of India's most competitive new retail frontiers. From identifying best-selling products, timing of high demand, and deciding the right marketing budget, this data is crucial for brands to cut down unnecessary spending, improve operational efficiency, and keep up with cutthroat competition from brands.