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UB Group's premium bet pays off, but margin woes persist
February 21, 2025
|Mint Kolkata
United Breweries Ltd, the Indian subsidiary of Dutch brewer Heineken NV, has been leaning on its premium products, expansion, and favourable regulations to drive growth, braving persistent margin and pricing challenges.
A significant catalyst came when Uttar Pradesh allowed so-called composite liquor shops to operate, selling both beer and Indian-made foreign liquor (IMFL). That expanded the Kingfisher maker's beer stores to about 11,000 from 6,000 in one of India's largest consumer markets.
United Breweries has been scaling up its premium brands Heineken and Amstel Grande. In the December quarter, premium volumes improved 33% on-year, driving growth. Its overall volume in the quarter grew 8% while revenue rose 10% year-on-year.
هذه القصة من طبعة February 21, 2025 من Mint Kolkata.
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