The influencer code

Terms from influencer marketing have crept into how PR folks talk to journalists, much to this writer's annoyance

- Shrabonti Bagchi

Can we set a date for the collaboration?

" a public relations executive asked me recently about fixing an interview slot with a business leader they were representing. Something about the question ticked me off instantly, but I put it down to my creeping middle-aged crankiness and being forced to exercise my terrible scheduling skills to consult my chaotic calendar. It was only later that I put a finger on the real source of my annoyance: the word "collaboration".