Regional OTTs to bolster original slate

Regional content streaming platforms are looking at 2025 as a time to strengthen their slate even as some bigger, foreign over-the-top or OTT services are slowing down original content production as pressures on margins build.

- Lata Jha

Regional services not only target languages underserved by mainstream platforms but also prefer to build on niche, but loyal, audiences in specific markets and states. The strategy is to feature actors and talent well known in these markets, bringing out local stories across comedies and family dramas. "2025 will definitely be our biggest year in terms of originals. We have sequels to three of our major originals planned for this year in addition to a couple of new titles, which connect with our core audiences," Ujjwal Mahajan, co-founder of Chaupal, a platform specializing in Pun