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IPL franchise RCB sues Uber for alleged trademark misuse

April 18, 2025

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Mint Kolkata

Royal Challengers Sports Pvt. Ltd, owner of the Indian Premier League (IPL) franchise Royal Challengers Bengaluru (RCB), moved the Delhi High Court against Uber India Systems Pvt. Ltd, alleging unauthorized use and distortion of one of its popular slogans in an advertisement promoting bike-taxi service.

- Krishna Yadav

The lawsuit, filed over the advertisement titled "Baddies in Bengaluru" challenges the content and intent of the ad.

The ad, released on 5 April, features Sunrisers Hyderabad (SRH) player Travis Head—a former RCB team member—and has garnered over 1.3 million views on YouTube so far.

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