Health Insurance Must Now Pivot to Better Outcomes

Global health policy models like value-based care or wellness benefits define benchmarks

- ANTONY JACOB

Health insurance has become central to household finances in recent years. The covid-19 pandemic was a turning point, highlighting its role in protecting families from medical shocks. While awareness and intent to insure have certainly grown since then, the perceived unaffordability of health coverage remains a challenge. Premiums for comprehensive plans have seen a measured increase, reflecting both medical inflation and advances in treatment quality.

For many families—particularly in the middle-income segment—the cumulative cost of insuring ageing parents or dependents is beginning to feel like a major annual commitment. Even when justified, such expenses are prompting policyholders to re-evaluate what affordability really means in the context of evolving healthcare needs.

Focus on the outcome Traditionally, health insurers in India have played the role of financial risk managers—by underwriting policies, settling claims, and tracking loss ratios. That model is now under growing pressure. Policyholders increasingly expect a more responsive, transparent, and holistic insurance experience—one that supports them not just at the point of hospitalization but throughout their healthcare journey.