يحاول ذهب - حر
Indian diaspora offers overseas growth opportunity for local OTTs
April 02, 2025
|Mint Chennai
Indian viewers overseas prefer deeply rooted narratives, older Bollywood and regional language classic movies
Local video streaming platforms focused on regional languages and niche target audiences are increasingly getting a substantial chunk of their revenue from overseas Indian viewers, in some cases up to 40%.
Not only do these users in countries including the US, the UK, Canada and Malaysia have the ability to pay for subscriptions, they also relate deeply to stories that resonate with their cultural identities.
Platform executives said Indian viewers overseas have a strong preference for deeply rooted narratives, especially those centered on rural life and cultural traditions, while older Bollywood and regional language classic movies also remain a big draw.
هذه القصة من طبعة April 02, 2025 من Mint Chennai.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Mint Chennai
Mint Chennai
Resilience spells hope as uncertainty reigns high
As trade-policy turmoil prolongs global uncertainty on an IMF index, we have some bright spots too. India should consider shifting focus from supply-side policies to demand stirrers
2 mins
November 17, 2025
Mint Chennai
In India’s car labs, Chinese models set new benchmark
nology officer (CTO) at Tata Motors Passenger Vehicles Ltd, said, “Automotive technology is unfolding rapidly in China with a strong focus on consumer-centric design and user experience.”
2 mins
November 17, 2025
Mint Chennai
'Chandrayaan-4 by '28, output to triple'
Indian Space Research Organisation is preparing for a busy phase with seven more launches this financial year, even as India's first human spaceflight is slated for 2027, chairman V. Narayanan said.
1 min
November 17, 2025
Mint Chennai
Yamaha eyeing 25% growth in exports
Japanese two-wheeler major Yamaha expects exports from India to grow 25% this year and is making its Chennai factory an export hub for global markets, especially advanced countries like the US, Europe and Japan, according to a top company official.
1 min
November 17, 2025
Mint Chennai
How popularity can shape your work life
Likeability at work can shape how colleagues respond to you, granting an unspoken advantage, but it also comes with a set of drawbacks
5 mins
November 17, 2025
Mint Chennai
Satellite internet firms may see fee cut for remote areas
Discount would apply to 5% annual spectrum charge that DoT plans to levy on the firms
2 mins
November 17, 2025
Mint Chennai
Force eyes global mkts, defence to fuel growth
Force Motors, known for its shared mobility solutions, is preparing to expand its presence in global markets and the defence segment, having consolidated its position in India by focusing on areas that drive profitable growth, managing director Prasan Firodia said.
1 min
November 17, 2025
Mint Chennai
India plans HR reset to unlock mobility gains in FTAs
The government is planning to upgrade human resource (HR) standards in India's services sector, including how skills are certified and employeesare trained, tobringthe country'sHR practices closer to global norms, and make its professionals internationally competitive.
1 min
November 17, 2025
Mint Chennai
Britain to overhaul its asylum policy
Britain said on Saturday it would launch the largest overhaul of policy on asylum seekers in modern times, drawing inspiration from Denmark's approach, one of the toughest in Europe and widely criticized by rights groups.
1 min
November 17, 2025
Mint Chennai
Why retail investors should tread the IPO market with extra caution
Chasing quick gains in IPOs can backfire if investors don’t do their due diligence to understand business risks
4 mins
November 17, 2025
Listen
Translate
Change font size