استمتع بـUnlimited مع Magzter GOLD
احصل على وصول غير محدود إلى أكثر من 9000 مجلة وصحيفة وقصة مميزة مقابل
يحاول ذهب - حر
How Unilever Used Artificial Intelligence to Make Soap Go Viral
July 09, 2025
|Mint Chennai
A campaign for Crumbl cookie-scented Dove was pushed by an army of influencers—with AI help.
And Unilever aims to bring the same playbook to more of its humdrum toiletries.
Unilever is turbo-charging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it's using artificial intelligence to do it.
Currently, the company works with tens of thousands of influencers and is aiming to grow that by 10 to 20 times over the next year, said Chief Enterprise and Technology Officer Steve McCrystal. Influencer marketing, he said, is "a very powerful avenue for driving growth, and equally we believe it's also powerful for creating credibility."
هذه القصة من طبعة July 09, 2025 من Mint Chennai.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Mint Chennai
Mint Chennai
When LLMs learn to take shortcuts, they become evil
Some helpful parenting tips: it is very easy to accidentally teach your children lessons you did not intend to pass on.
2 mins
November 28, 2025
Mint Chennai
The curious case of LIC’s voting on Reliance, Adani board resolutions
In all, of the about 9,000 resolutions since the beginning of fiscal year 2023 (FY23), LIC voted in favour of over 92% of them and abstained from voting on another 6%.
6 mins
November 28, 2025
Mint Chennai
Intel executive's home raided in Taiwan criminal probe
Wei-Jen Lo jumped to Intel from TSMC, triggering legal fight; Intel calls allegations meritless
3 mins
November 28, 2025
Mint Chennai
India seeks agri goods testing parity
India is working with the US, European Union, the United Kingdom, Singapore, Switzerland, and the Asean bloc countries to mutually accept each other’s inspection, testing and quality certification systems for farm produce in an attempt to ensure low-friction movement in such trade, two senior government officials told Mint.
2 mins
November 28, 2025
Mint Chennai
Would you like to be interviewed by an AI bot instead?
don't think I want to be interviewed by a human again,\" said a 58-year-old chartered accountant who recently had an interview with a multinational company.
3 mins
November 28, 2025
Mint Chennai
How the latest labour codes will benefit most employees
Workers may see an increase in some statutory benefits such as gratuity and leave encashment
4 mins
November 28, 2025
Mint Chennai
Japan's Incubate plans two new funds; one for India
Incubate Fund Asia, backer of firms such as M2P and Captain Fresh, is kicking off a fundraising spree with its fourth India-focused seed fund.
1 mins
November 28, 2025
Mint Chennai
Sebi now trains sights on commodity derivatives
Following clampdown on equity derivatives after studies revealed steep retail losses, the stock market regulator is turning its attention to the commodity derivatives segment (CDS).
1 mins
November 28, 2025
Mint Chennai
Is Apple on a roll?
Apple is set to end the long reign of Samsung as the world's top smartphone company, according to Counterpoint Research.
1 min
November 28, 2025
Mint Chennai
Investors expect AI use to soar. That's not happening
An uncertain outlook for interest rates. Businesses may be holding off on investment until the fog clears. In addition, history suggests that technology tends to spread in fits and starts. Consider use of the computer within American households, where the speed of adoption slowed in the late 1980s. This was a mere blip before the 1990s, when they invaded American homes.
2 mins
November 28, 2025
Listen
Translate
Change font size