KKCL eyes ₹1,500 cr sales by FY28

Kewal Kiran Clothing Ltd (KKCL), the maker of Killer, Lawman Pg3, Integriti and Kraus apparel brands, aims to move beyond its denim-led heritage and become a multi-category fashion house, as it chases ₹1,500 crore in annual revenue by FY28.

- Gaurav Laghate

"The focus is to keep growing our core brands while entering categories where we can create value ourselves. We are not chasing volumes for the sake of it; we are building for long-term brand equity and profitability," joint managing director Hemant Jain told Mint.