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Is online shopping a watershed or blip? Let's look at HCES data
January 17, 2025
|Mint Bangalore
E-commerce penetration is deepening but this doesn't herald a new retail landscape with no space left for physical stores
Household Consumption Expenditure Survey (HCES) data has been making headlines for its deep dive into India's standard of living and evolving consumption patterns. The latest HCES 2023-24 fact-sheet, released hot on the heels of the 2022-23 micro-data, offers a treasure trove of insights into shifting consumption over the past year. But the HCES offers more than just an update on spending habits. It gives us a ring-side view of how India shops, eats and lives. An intriguing subplot within the larger data-set is the rise of e-commerce. Data that sheds light on a crucial question: How deeply has e-commerce penetrated India? Is e-commerce the new face of shopping or just a blip? While the HCES is not explicitly designed to map this, its data offers valuable insights on how online shopping is or isn't reshaping consumption. We delved into the available 2022-23 numbers to unravel this.
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