Titan's Mia ramps up as shoppers go light on gold

The jewellery brand aims to open 75 stores this fiscal year and scale it to 350 over the next two to three years

- Suneera Tandon

With gold prices skyrocketing, Titan Ltd's lightweight jewellery brand is looking to strike gold of its own. The 14-karat gold and studded (diamond) jewellery brand aims to open 75 stores this fiscal year and scale it to 350 over the next two to three years, driven by the demand for lower-karat jewellery options.

"The pace at which Mia is growing, especially in the last two or three years, is like 60-70 stores a year, and even this year, we are aiming for 75," said Ajoy Chawla, CEO, jewellery division, Titan Ltd.