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Indian Toy Makers Eye Export Boost as Rivals Face More Levies
April 04, 2025
|Mint Ahmedabad
A global shake-up in the toy trade is underway, and India may have just been dealt an unexpected advantage.
Washington has slapped an additional 27% reciprocal tariff on Indian goods, citing an average 52% tariff on US imports into India. While this presents a fresh challenge for Indian exporters, it comes alongside a steeper blow to China and Thailand, two of the world's largest toy manufacturers.
As the world's largest toy importer, the US accounts for over 30% of global demand, with China alone supplying nearly two-thirds of it. But the latest tariff realignment threatens to weaken China's dominance, creating an opening for emerging players like India despite challenges.
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