The art of everyday wear

With Roger Federer, Cate Blanchett, Clare Waight Keller, and Kaws on board, Uniqlo defines a new era of style with Lifewear

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Few cities capture the beat of fashion and art quite like New York. Its energy, diversity, and spirit made it the ideal setting for Uniqlo's 20th anniversary in the United States. To mark the milestone, the brand hosted a celebration at the Museum of Modern Art (MoMA), bringing together global ambassadors, fashion insiders, and long-time partners to honor two decades of retail innovation and to unveil what's next.

The week began on a high note as MOMA opened its doors on a Monday evening. On Sept.15, 2025, invited guests from around the world stepped into a transformed museum space, greeted by installations that looked more like an immersive runway, featuring its fall-winter 2025 collections.

Mannequins stood in clusters, styled in a myriad of warm and cool-tone palettes, layered with knitted tops, sleek puffers, fluid skirts, and tailored pants. Textile innovations were on display as well, alongside the brand's "Peace for All" charity T-shirt project, which proves that the fashion industry can make a difference-raising $16.6 million since 2022 for global organizations, aiding those affected by conflict, poverty, and discrimination.

This exhibit set the tone for the evening's theme, "The Art and Science of LifeWear," with a powerhouse lineup of speakers sharing how Uniqlo continues to enrich everyday life. Manila Bulletin Lifestyle flew to New York to witness the celebration firsthand-immersing in the brand's latest innovations, hearing from global ambassadors, and discovering the brand's latest clothing innovations.

Everyday vision