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Swedish ambassador opens home for Ikea’s new PS Collection
July 7, 2026
|Manila Bulletin
There are few places that offer a more personal glimpse into another country than an ambassador’s residence.
So when Swedish Ambassador Anna Ferry opened her official home in Manila to launch Ikea’s new PS Collection 2026, guests experienced more than a furniture exhibition. They stepped inside a space where Swedish design is not simply displayed, but lived.
The choice of venue was intentional.
Long before Ikea became one of Sweden’s most recognizable global brands, Scandinavian design had become synonymous with functionality, simplicity, and the belief that well-designed everyday objects should be accessible to everyone. Those same principles are reflected throughout Ambassador Ferry’s residence, making it a fitting backdrop for a collection that continues to explore the future of Swedish design.
Welcoming guests into her home, Ferry described design as an important part of Swedish identity and one that Sweden is proud to share.
“Design is an important part of Swedish identity, and it is something we are proud to share,” she said.
هذه القصة من طبعة July 7, 2026 من Manila Bulletin.
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