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SMXCITE to boost Manila’s MICE appeal

May 22, 2025

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Manila Bulletin

Sy-led SM Prime Holdings, Inc., one of largest integrated property developers, is investing P1.7 billion in the construction of SMX Center for International Trade and Exhibitions (SMXCITE)—a large-scale venue rising within the SM Mall of Asia (MOA) complex.

- By JAMES A. LOYOLA

The firm said it is expanding its meetings, incentives, conferences, and exhibitions (MICE) portfolio as it bets on the long-term growth of the MICE industry and Manila’s emergence as a regional hub.

Expected to be completed by the first quarter of 2027, SMXCITE will add over 18,000 square meters (sqm) of leasable trade hall space, doubling the existing SMX Convention Center Manila’s footprint.

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