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Pigments that feel eternal
September 12, 2025
|Manila Bulletin
Why La Beauté Louis Vuitton is the most anticipated beauty launch of 2025
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Louis Vuitton has long been synonymous with luxury. From iconic trunks that defined the golden age or travel to the runway collections that continue to influence global fashion, the maison has mastered the art of creating objects of desire. Now, it starts a new chapter in the world of makeup.
The brand officially unveils La Beauté Louis Vuitton, its first modern makeup line. And as expected, it's glamorous, meticulously crafted, and utterly covetable. Here are nine things to know about one of the most anticipated beauty launches of the year.
1. Pat McGrath takes the helm
1. Legendary makeup artist Pat McGrath brings three decades of creativity as creative director of Cosmetics for La Beauté Louis Vuitton. She is also the first British makeup artist of Jamaican descent to lead beauty for a French luxury house.
2. 55 Rouge lipstick shades with two ..finishes to choose from
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