More Gen Z shoppers troop to SM

SM Investments Corp.’s retail arm, SM Retail Inc. reported that its efforts to tap into the rapidly growing Gen Z demographic as a new consumer market is bearing fruit.

- By JAMES A. LOYOLA

Data from the SM Store, the department store business of SM Retail, reveals a 13-percent increase in in-store purchases by young shoppers in 2024, signaling a shift in consumer behavior and a rising preference for physical retail experiences.

“Our strategy has always been ‘We’ve got it all for you.’ SM Store offers a broad product range that appeals to different market segments, making it a one-stop shop for all,” said SM Retail Executive Vice President Jonathan Ng.

He added that, “We’re also placing greater emphasis on engaging with Gen Z. This increase in Gen Z shoppers reflects the growing purchasing power of this demographic.”