Bites by the beach: Grab's Dine Out rolls into Boracay

With e-trikes, local flavors, and app-powered savings, Grab reimagines island dining for travelers and small businesses

- FELICIANO RODRIGUEZ III Illustration by ANGELO MANALO

On the sun-drenched shores of Boracay, a quiet shift is taking place. It begins not with sandcastles or surfboards, but with a green e-trike painted in Grab's signature color pulling up to your hotel. This is how Grab welcomed media guests into a new kind of dining experience, introducing its Dine Out feature on the island as part of a larger effort to bring tech-powered tourism into more corners of the Philippines.

For Grab, the campaign is more than a soft launch. "This is the first step in a larger partnership with the Department of Tourism," said CJ Lacsican, Grab Philippines' vice president for cities. "We are enabling local and international travelers to connect with the Philippines in richer, more seamless ways."