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We must embrace our humanness in the Age of AI

M&G 22 August 2025

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Mail & Guardian

As a graphic designer in the creative industry, I'm grappling with a question that keeps many of us awake at night: what happens to human creativity when machines can replicate it with increasing sophistication?

- Katinka Strydom

The statistics are sobering. AI-generated content floods our feeds daily, algorithms curate our experiences and creative professionals across industries wonder if their skills will become obsolete. We live in a reality where distinguishing genuine from generated becomes more difficult each day, where the lines between human and artificial creation blur beyond recognition.

But here’s what the doom-and-gloom headlines miss: this technological disruption is sparking something profound — a creative renaissance rooted in our most fundamentally human qualities.

A rebellion is taking place against the algorithm. Watch closely, and you'll see it everywhere. Vinyl record sales surge while streaming dominates. Artisanal crafts command premium prices in a mass-production world. Local farmers’ markets thrive alongside grocery giants. We're witnessing a cultural shift toward the handmade, the imperfect, the unmistakably human.

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