Safari boom: Growth vs environment

While the surge benefits local economies, conservationists warn that overcrowding, habitat destruction and over-development pose a risk

- Aarti Bhana

Safari tourism in South Africa, and the rest of the continent, is expected to grow as its popularity gains traction, especially among international travellers, and as bush-lovers seek authentic and sustainable experiences.

But while the increased interest and tourism is a boon for South Africa’s struggling economy, it raises concerns about conserving the natural ecosystem.

For the whole continent, the sector is estimated to increase visitor earnings from $17.3 billion this year to $25.7 billion by 2032, while the market is estimated to record a compound annual growth rate of 5.8% during the forecast period from this year to 2032, according to Persistence Market Research.

Sub-Saharan Africa is estimated to witness a compound annual growth rate of 5.4% by 2032 and hold a share of 20.1% this year.

The resurgence in demand for safari experiences is being driven by a recovery after the Covid-19 pandemic, as well as the international market, which is prioritising outdoor and nature-based activities, the research shows.

The growing interest is also being propelled by better intentions, said Nicky Coenen, managing director of Last Word Intimate Hotels and Safari Camps.

“Guests are asking better questions about ethics, footprint and community impact.

“Demand isn’t the same everywhere — some well-known areas feel ‘full’, while truly wild, well-managed areas with low vehicle density still have space available, provided growth stays low-impact and conservation-led,” Coenen said.

“You also see growth along the “wine-city-safari” axis (Cape Town and the Winelands linking to Greater Kruger and Madikwe). Those subregions, with dependable big-game viewing and collaborative governance, tend to attract most new commercial interest.”