How Slow Sports News put me in multi-millionaire fast lane

Ryan Williams tells Paige Oldfield how parody Twitter account led to a fortune

- Paige Oldfield

WHEN Ryan Williams set up a parody Twitter account for a laugh, he had no idea it would one day make him a multi-millionaire.

The 35-year-old had just welcomed his first-born Lexi when he created Slow Sports News, a satire account which posts old football stories.

As the page quickly gained 50,000 followers, it encouraged him to set up another parody account called Deluded Brendan, this time jokingly impersonating football manager Brendan Rogers.

It didn’t take long for the page to rack up a whopping 300,000 fans, leaving Ryan winning prizes at football content award shows.

Seeing how companies like LadBible were making money from their popular social media pages, Ryan, from Chadderton, Oldham, decided to team up with two others in the industry.

They went on to create a Facebook page called It’s Gone Viral, an account focused on sharing newsworthy viral content.