يحاول ذهب - حر
AI is reshaping the modeling industry
August 25, 2025
|Los Angeles Times
Workers reckon with digital clones and wholly created faces, bodies

Hannah James WHO'S the human and who's the AI clone? The real Hannah James is at right.
Fashion model Hannah James faced a dilemma as she weighed whether to digitally clone herself.
Onone hand, the25-year-old worries digital replicas of models could render her job obsolete. On the other hand, the Los Angeles model wants to get ahead of artificial intelligence and use it to potentially make more mon-
ey before it’s too late.
She partnered this year with Kartel.ai, a Beverly Hills startup that’s building a platform for brands and businesses to license the likenesses of models for a fee. Kartel.ai helps models create digital replicas of themselves that can be hired for advertising campaigns.
“It’s crazy to see what they can create in hours,” said James, who has modeled for a decade. “It’s beautiful, but at the same time, it’s scary.”
Models like James are contending with how to retain control over their careers as the rise of AI-powered tools that can quickly generate images and videos alters the creative process. Advancements in AI have made it easier to generate digital clones of models or virtual people who don't exist in reallife.
Unlike real people, AI models and digital clones don’t get sick or deal with bad-skin days. AI models can be in many places at the same time, and they don’t need a break as campaigns try different shots, locations and products.
Applying generative AI— the kind of technology used by ChatGPT — to generate and manipulate fashion shoots and other images has been taking off this year, sparking debate about whether AI will take away jobs in an industry already rife with concerns about financial exploitation.
Some of the brands experimenting with AI models have faced backlash from consumers concerned about job displacement and unrealistic beauty standards.
هذه القصة من طبعة August 25, 2025 من Los Angeles Times.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Los Angeles Times

Los Angeles Times
Hot Mic host is a hard act to follow
Detroit comic Chris Powell is an effortless MC, but there's more on his radar too.
6 mins
October 01, 2025
Los Angeles Times
Running a trick play in 'Chad Powers'
Creators Glen Powell and Michael Waldron are hoping for a series comedy touchdown.
9 mins
October 01, 2025

Los Angeles Times
Rortvedt plugged in as the Dodgers' battery charger
Journeyman thrust into role as the club’s primary catcher with solid defense, hitting.
5 mins
October 01, 2025

Los Angeles Times
Judge bars federal funding cuts to 'sanctuary' states
For now, Trump can't tie disaster relief and anti-terrorism aid to immigration policies.
3 mins
October 01, 2025

Los Angeles Times
A rough summer for tourism
L.A. sees less foot traffic, fewer international visitors
4 mins
October 01, 2025

Los Angeles Times
U.S. sues sheriff over guns
Justice Department says long delays in issuing permits violate 2nd Amendment.
2 mins
October 01, 2025
Los Angeles Times
Robocars allowed to dodge tickets
Police in San Bruno, Calif., were patrolling for drunk drivers when they observed acar traveling erratically.
2 mins
October 01, 2025

Los Angeles Times
Staging a more operatic 'West Side Story'
Los Angeles Opera opens its 40th season and turns up the music for the production.
4 mins
October 01, 2025

Los Angeles Times
THE PTA FILM POWER RANKINGS
Paul Thomas Anderson's 10 features are all, at the very least, extremely good. But which is his best?
7 mins
October 01, 2025

Los Angeles Times
U.S. cities as training grounds
President tells military leaders to fight the 'invasion from within'
5 mins
October 01, 2025
Listen
Translate
Change font size