Can one man and his dog take on a fashion giant?

City man at loggerheads with global business over 'trademark breach'

- By BEN HASLAM

A DAD found himself in a disagreement with Hugo Boss after trying to register a trademark for his animal supplements business.

Ben McDonald received a letter from the international fashion brand telling him his business's name breached their trademark.

Ben, 44, from Bootle, told the ECHO how he is worried as to what the future might hold for his independent business, explaining he wouldn’t be able to take on Hugo Boss. After submitting an application to trademark his business, Boss Pets, he received a letter directly from the clothing brand.

The company claims the name would infringe on the Hugo Boss trademark and requested he change his business name within ten days. Ben said: "There's no way I can take on Hugo Boss on my own and win.

"I got that letter and it felt like my whole world had collapsed. When I got the letter, I was getting flyers, business cards, banners made and delivered. I was just thinking I’m going to have to throw them all in recycling."