Dubai chocolate, AI Minister prove emirate’s rising international clout

The viral rise of Dubai chocolate —apistachio-filled confection that took over TikTok and captivated dessert lovers from US’ Utah to New York — has done more than satisfy sweet cravings.

- Nandini Sircar

It’s become a symbol of Dubai’s growing clout as a global launchpad for brands and digital innovation.

At the Dubai Business Forum - USAin New York, speakers highlighted how Dubai’s creative energy and digital ecosystem are turning it into a hub where trends are born and exported to the world.

Matt Higgins, CEO and Co-Founder of RSE Ventures, said the viral dessert marked a major shift. “I think Dubai chocolate was a turning point. You know, here’s a product that emanated. I remember going to my brand saying, I think this is going to be big. I think now there’s an expectation that consumer brands can start in Dubai,” he said. “And live shopping is a massive industry now that’s also hit a tipping point. I think Dubai has an opportunity to be the capital of live shopping and more consumer brands actually launching from Dubai and exporting it to the rest of the world.”