Checkout friction and security top worries for UAE online shoppers
June 04, 2025
|Khaleej Times
Security concerns continue to be the leading frustration for 40 per cent of online shoppers in the UAE, while nearly 37 per cent are irritated by the need to manually enter card details during checkout, according to Visa's latest Checkout Friction Report released on Monday.
Despite the rapid growth of eCommerce and significant strides in advancing the UAE's digital economy, the report highlights that retailers still have room to improve the online checkout experience and boost customer satisfaction.
The findings are based on a survey of 2,016 online shoppers across the GCC, including the UAE, and delve into common pain points in the eCommerce checkout process that impact both consumer satisfaction and business performance.
Key insights
>> One in three UAE respondents (33 per cent) shop online for groceries multiple times a week.
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