ZACH TO BASICS ON SUMMER GIGS

Top promoter says no dynamic pricing or costly VIP packages

- SANDRA MALLON

CONCERT promoter Peter Aiken doesn't believe dynamic ticket pricing exists in Ireland.

Last year, it came into the spotlight when passes on Ticketmaster for Oasis reunion tour rose in line with demand, with the cost of some standing tickets at Croke Park in Dublin rising from €176 on pre-sale to more than €400.

But Aiken Promotions boss Peter doesn't believe Ireland has dynamic pricing issues with concert tickets.

He said: "I don't know. I mean, I don't think that we've actually ever had a dynamic pricing in Ireland. Not yet.

"I mean, if you had dynamic pricing, those tickets wouldn't go up in the thousands of pounds.

"Not in tickets yet. No." Peter was promoting Zach Bryan's upcoming three date Phoenix Park concerts this June 20, 21 and 22 yesterday morning - and he said there will be no dynamic pricing with the singer.

He added: "There's no dynamic pricing, but there's no VIP packages, none of that.

"It's just all, it's like [Bruce] Springsteen - it's about the show."

DISAPPOINTED

But Mr Aiken said he is disappointed when he hears hotels increasing their room cost when there is a surge of demand for accommodation around concerts and sporting events.