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Al technology to prevent littering in pilot scheme

June 28, 2025

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Hull Daily Mail

A NEW pilot scheme has launched which aims to combat litter being thrown on grass verges in the East Riding.

A CCTV camera using Al technology is now being used on a road in Willerby to record drivers who dump their rubbish on the roadside. East Riding Council launched the scheme alongside LitterCam on Monday - it will run for 12 weeks.

The council says the annual cost of clearing litter from the streets in the East Riding is a staggering £4.36m. It's hoped this trial will encourage motorists to take their rubbish home and discard of it responsibly.

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