THE STREAMING CONUNDRUM

As streaming services multiply, and several shows and films release every week on OTT, we speak to actors about whether this could lead to viewer fatigue and if the quantity could affect quality content

- Rishabh Suri

That too much of anything is bad, applies also to the deluge of digital content that came our way post the OTT boom in India, more so in the period following the pandemic. Earlier this year, according to a study by Accenture, 77% consumers in India admitted feeling overwhelmed by the number of streaming services to choose from. Additionally, 41% unsubscribed from at least one of the top five OTT platforms. With new shows and films dropping almost every week - the question is: could this explosion of content cause quality to suffer at the hands of quantity?

The Family Man and Scam 1992 actor Sharib Hashmi agrees. "This was bound to happen. We need to keep a check on the quality or else we're going to dig our own grave. People take 10 minutes to discard content if they don't like it because there are a thousand other shows and films to watch," says Hashmi.