Rajasthan govt seeks to collaborate with influencers in election season

The Rajasthan government has decided to issue advertisements to social media influencers on various platforms like Facebook, Twitter, Instagram and YouTube – some of whom have millions of followers – to spread information and ensure better “accessibility” to the state government’s social welfare schemes, months ahead of the assembly elections due to be held later this year.

- Sachin Saini

JAIPUR: In a notification dated June 26, the Ashok Gehlot-led government said that while it regularly issues advertisements to print and electronic media, in the future, such advertisements will also be issued to social media influencers.

The notification said that the influencers, who will be associated with the government’s initiative, can earn up to ₹5 lakh per month, on the basis of their follower counts and the content they produce, among other factors.