Apple hits 28% value share in Indian smartphone mkt

NEW DELHI: Tech giant Apple has recorded its highest-ever value share of 28% in the Indian smartphone market, driven by a surging “premiumisation” trend where consumers are increasingly opting for high-end devices, according to a report by Counterpoint Research.

- Press Trust of Indi

India's smartphone market grew 1% y-o-y in volume and 8% y-o-y in value in 2025.

(REUTERS)

The report highlighted a significant shift in the world’s second-largest smartphone market, noting that while volume growth remains steady, the total market value is expanding at a much faster clip as Indian buyers trade up to more expensive models.

‘According to Counterpoint’s latest insights, Apple had a 23% value share in India in 2024. The success of the iPhone 16 series, coupled with aggressive financing schemes and trade-in offers, has pushed the Cupertino-based company to its high-

est-ever value share in the country.