The Business Model of Hindi Films Is Flawed: Aamir Khan

The popularity of streaming platforms, which peaked during the Covid-19 pandemic, and its impact on the movie business has been a growing concern among filmmakers, producers and distributors in recent times.

- Shuchi Bansal

MUMBAI: In such a climate, on Friday, actor-producer Aamir Khan argued that the current business model of Bollywood films "does not make sense, irrespective of the quality of films being made".

"It's a very faulty business model," said Khan, speaking at a session on 'Studios of the Future: Putting India on the World Studio Map' held during the ongoing WAVES 2025 in the city. Khan called attention to the shrinking window between the theatrical release of films and their OTT debut, which he said was killing their box office collections as viewers had to wait for only a short time to watch a film at home. It's an argument that Khan has been making on several forums lately.

"It's a funny discussion why films aren't doing well. That's because we are telling people not to come to theatres. I have nothing against OTT. But you are killing your own business. It's like saying if you don't come and buy from me, I will drop it free at your home after eight weeks," he said.