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Ministry of Sports launches Sportifai digital platform

May 16, 2025

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Gulf Today

The UAE Ministry of Sports introduced Sportifai digital platform that will provide the foundation of a fully integrated and interconnected system for enhancing sports governance and identifying, supporting and developing athletes across the country and accelerating efforts to realize the goals of National Sports Strategy 2031.

Ministry of Sports launches Sportifai digital platform

The launch was marked by a workshop for leaders of national Sports Federations titled 'Driving Digital Transformation in the UAE Sports Sector', aimed at equipping Federation leaders and technical staff with the knowledge to effectively use Sportifai to benefit athletes and align with national goals.

During the workshop, Sheikh Suhail Bin Butti Al Maktoum, Assistant Undersecretary for Sports Development and Competitiveness, unveiled the platform's brand identity and its official name: "Sportifai'.

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