Ahmed announces National Month campaign in Dubai

Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, announced this year’s National Month campaign, an emirate-wide celebration of the UAE’s national occasions.

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To be held for the second consecutive year, from Flag Day on Nov.3 until Eid Al Etihad on Dec.2, 2025, the campaign aims to commemorate national occasions in a way that captures their true significance, while inspiring pride in the nation’s journey and providing an opportunity for the people of the UAE to express loyalty to its leadership.

Sheikh Ahmed has tasked Brand Dubai, the creative arm of the Government of Dubai Media Office, with leading the campaign. In collaboration with government, semi-government, and private sector partners, Brand Dubai will bring together diverse stakeholders to create a unified celebration that honours the nation’s values and achievements.