Why organisations must be Al-native

In the AI race, innovation seems to be the imperative.

- MATT CLOKE

Chat-GPT's meteoric rise demonstrated how quickly a new category could become a global phenomenon.But just as swiftly, the launch of DeepSeek showed how easily such an edge can be challenged. This brings us to the truth about innovation: While it’s a descriptor every organisation would like to associate themselves with, it isn’t necessarily the most helpful.

Being innovative often implies being first. But in practice, the organisations that extract the greatest value from new technology are not always the first to adopt it, but rather, the ones that integrate it most effectively. The real differentiator lies in using technology to enhance every process, every interaction, every decision. This is the essence of being Al-native. Yes, innovation may capture headlines, but integration captures enduring advantage.

From tools to thinking — the mindset shift