Jollibee expands its global market

Jollibee Foods Corporation is expanding its global presence through franchising, technology, and acquisitions, leveraging domestic market leadership for ambitious international growth.

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Jollibee Foods Corporation (JFC) has become one of the world's fastest-growing restaurant groups.

From its origins as an ice cream business in 1975, it now encompasses over 9,900 stores in 33 countries, including 24 in the UAE and 36 across the rest of the Middle East. President and CEO Ernesto Tanmantiong has led the company through a period of sustained global expansion - with a clear success benchmark in mind. “After becoming number one in the Philippines, we aimed to be the top fast-food company in Asia. By 2014, we reached that goal,” he says. Now, the company is setting its sights even higher, with a long-term ambition to rank among the world’s top five food service firms.