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Why Milan over Delhi

November 03, 2025

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Financial Express Pune

INDIAN TWO-WHEELER MAKERS ARE ACCELERATING TOWARDS EICMA — THE WORLD’S BIGGEST SHOW

- VIKRAM CHAUDHARY

FOR YEARS, THE Auto Expo in Delhi NCR was the ultimate show for India’s auto industry. But over the last few years, most Indian two-wheeler companies — Hero MotoCorp, Royal Enfield, and TVS Motor Company — are choosing the EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) show in Milan, Italy, as the primary platform for global debuts and product reveals. This shift highlights a change in their corporate goals — securing a footprint in the global two-wheeler market.

The EICMA will open on November 4, where Royal Enfield will unveil the Himalayan 750, TVS will showcase the Norton brand, and Hero will display some new two-wheelers.

The allure of Milan

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