Try before you buy—virtually

FROM THE EARLY days of helping consumers to gather information about products—to the later years of providing comparisons of products based on buyers’ experiences, the digital medium has been continuously disrupting the shopping journey. Lately, it has made a huge leap in supporting decision making for purchase: through try-ons.

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The concept, supported by AI, is now enabling consumers to experience the products virtually before the purchase decision could be made. Not only are they getting personalised experience, it also reduces uncertainties by addressing their questions and concerns ahead of the purchase. The coming together of computer vision, 3D modelling, augmented reality and GenAl are enabling consumers to visualise products on themselves without the need for physical trials.