‘The green number plate is aspirational’

India’s EV market is entering a more crowded, more cautious phase, where differentiation is as much about product architecture and advanced features as it is about range or price.

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In this interview, Vinay Raina, chief commercial officer, talks to Geetika Srivastava about MG's pricing, localisation, and ecosystem plays, and what it takes to build trust. Edited excerpts:The Windsor EV closed 2025 as India’s bestselling EV. What were the factors that drove these numbers?

The success of MG Windsor goes beyond the prevailing SUV trend and reinforces a fundamental truth: when the product package delivers genuine value to Indian customers, it resonates strongly. Our ‘Intelligent CUV’ positioning played a pivotal role here. We highlighted how the Windsor combines the versatility of an SUV with the expanse of a sedan, an offering that appealed not only to SUV buyers but also to sedan and MPV loyalists also.

The pricing strategy, especially the innovative battery-as-a-service (BaaS) ownership package, further strengthened this value proposition. It allowed us to offer what we call the ‘ABC’ combination: the price of an A segment vehicle with exterior dimensions of a B segment car and the interior space of a C segment vehicle.

How has your strategy built trust in charging infrastructure, especially in smaller towns?