Native-language AI gains ground

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"IT HAS MADE the entire process faster, more inclusive, and far more accurate. Candidates can respond in a language they are comfortable with, which gives us a truer sense of their abilities," Ritesh Jain, cofounder of Flexiloans, said.

He added that structured insights generated by these systems help reduce bias and speed up shortlisting, particularly for sales, customer-facing and collections roles where spoken communication matters more than written English.

Most startups rely on thirdparty platforms for such capabilities, driving growth in a cluster of B2B AI firms offering native-language hiring solutions. Companies such as Vahan AI, Bolna AI and Samvadini are seeing rising demand as employers look to scale recruitment without proportionately expanding HR teams.