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Dealing with ad fatigue
December 24, 2025
|Financial Express Pune
A RECENT STUDY BY the R K SWAMY Centre for Study of Indian Markets as part of its AIM (Advertising Impact Measurement) series revealed that 93% of the respondents watch videos on their mobile phones, spending an average of 2.17 hours daily.
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The younger consumers are the ones watching the most and the habit of consuming mobile-first entertainment has considerably taken over. A major part of this consumption is reflected by the account of the different platforms that are used. A large part of video content gets distributed through peer-to-peer sharing on WhatsApp, making mobile video not only a viewing habit but a social habit formed by the circulation of content.
هذه القصة من طبعة December 24, 2025 من Financial Express Pune.
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Financial Express Pune
Easing of PN-3 may help about 600 FDI applicants
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CIL pithead stock at 121 MT
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Healthcare can't afford regulatory overload
A focused regulatory overhaul can simultaneously uphold standards and promote ease of doing business, unleashing the sector’s full potential
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SC: Perturbed by NCERT stand that chapter is 'duly rewritten'
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Musk unveils joint Tesla-xAI project, eyes software disruption
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Mis-selling, valuation key threats for AIFs: Pandey
WHILE ALTERNATIVE INVESTMENT fund (AIF) investments have seen massive growth over half a decade, the industry still faces three major challenges such as mis-selling, opaque valuation, and capital availability for sunrise sectors, the Indian markets regulator said.
1 mins
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Financial Express Pune
Investors lose ’5.14L cr as markets decline nearly 2%
AFTER A RELIEF rally on Tuesday on hopes that the West Asia crisis may end soon, benchmark indices went deeper into the red again on Wednesday as energy prices continued to rise globally.
2 mins
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Financial Express Pune
RBI to inject ’50,000 crore via open mkt operation on Mar 13
THE RESERVE BANK of India (RBI) on Wednesday said it will inject ₹50,000 crore into the banking system through Open Market Operation (OMO) purchases of government securities on March 13.
1 min
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Reinventing for the new era
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3 mins
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Cloud kitchens, QSRs better placed amid gas shortage
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1 mins
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