Rivals challenge Bajaj strongholds

ERODING MARKET SHARE IN 125CC, MID-CAPACITY BIKES

- AKBAR MERCHANT

BAJAJ AUTO'S DOMESTIC motorcycle business has come under sustained pressure in recent years, with the company steadily ceding market share in its core segments as rivals Hero MotoCorp and TVS Motor Company strengthen their positions in the increasingly competitive two-wheeler market.

According to a recent report by Motilal Oswal, Bajaj Auto’s overall motorcycle market share has declined from 18.5% in FY20 to 16.6% in FY25, slipping further to around 16% on a year-to-date basis in FY26. The erosion has been most pronounced in the 125cc and 150-250cc categories, segments that have historically formed the backbone of Bajaj’s domestic volumes and profitability.