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Streaming smackdown
March 12, 2025
|Financial Express Lucknow
Will WWE help Netflix widen base?
WHEN NETFLIX ANNOUNCED its $5-billion, 10-year deal to bring WWE to its platform, it signaled two things. First, it was a major shift from the stance taken by Netflix's co-CEO Ted Sarandos, who has been openly dismissive of the viability of big sports rights. Second, it demonstrated the streamer's confidence that it could upgrade Indian audiences—accustomed to free or ad-supported streaming—to premium-priced sports content.
From April, Netflix will stream WWE content with Hindi commentary in the country. The offering includes weekly episodes of RAW, SmackDown, NXT, and major events like WrestleMania and Royal Rumble.
WWE programming has been a tent pole property on Ten Sports in India since 2002 and moved to the Sony platform when SPNI acquired Ten Sports from Zee Entertainment in 2016 and rebranded it as Sony Ten.
It is no gainsaying Sony made WWE accessible in the country—whether on your television set or when streaming on SonyLIV.
So what does the acquisition mean for Netflix, which has about 12 million subscribers in India? Can WWE justify the move to OTT when only 547 million Indians use streaming platforms against its TV audience base in the country pegged at 900 million?
هذه القصة من طبعة March 12, 2025 من Financial Express Lucknow.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Lucknow
Financial Express Lucknow
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Nepal votes to elect new PM after Gen Z uprising for change
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INDIAN EXPORTERS, WHOSE goods crossed the Strait of Hormuz before the war broke out and were docked safely at West Asian ports, are now being asked to pay a contingency surcharge of up to a hefty $4,000 per container before cargoes are unloaded.
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Rupee rallies on RBI support
AFTER PLUNGING TO arecord lowadayago,the rupee bounced back sharply on Thursday, likely due to aggressive intervention by the Reserve Bank of India's (RBI),according to traders.
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Downside risks for India Inc if conflict lingers: KIE
CORPORATE EARNINGS IN India could face downside risks if the ongoing Iran conflict persists for more than a few weeks, as higher oil and gas prices threaten to weigh on the economy and markets, according to a report by Kotak Institutional Equities.
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CV Ananda Bose resigns as Bengal Governor
WEST BENGAL GOVERNOR CV Ananda
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Defence budget hiked by 7%
CHINA WILL BOOST defence spending by 7% in 2026, it said on Thursday, the lowest rate in five years but still outpacing wider economic growth targets and the rest of Asia at a time of growing regional tension, including over Taiwan.
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