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Online festive season gets small town, q-comm boost
October 20, 2025
|Financial Express Lucknow
Surge in appetite for high-value purchases seen
FESTIVE SEASON SHOPPING on e-commerce platforms is on a high note so far with order volumes growing 24% year-on-year and gross merchandise value (GMV) up 23%, according to data from Unicommerce.
The surge was driven by strong demand from smallertowns, booming quick commerce orders and rising appetite for high-value purchases across categories from gold to furniture.
Marketplaces continued to dominate overall sales, contributing 38% of total purchases but growing only 8% in terms of ordervolume this year. Regionally, tier II cities recorded the strongest growth at 28%, followed by metros at 24% and tier-III towns at 23%.
هذه القصة من طبعة October 20, 2025 من Financial Express Lucknow.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Lucknow
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