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BSH Home Appliances eyes 75% localisation this year
April 11, 2025
|Financial Express Lucknow
THE INDIAN UNIT of German appliances maker BSH proposes to increase its localisation effort to 75% this calendar year from 60% currently, as the firm looks to double its revenue by 2026.
At a global press briefing on Thursday, BSH said its local subsidiary BSH Home Appliances India had seen consistent positive sales momentum, fueled by rising consumer aspirations for premium built-in appliances and higher capacity solutions in 2024.
BSH Home Appliances India currently manufactures a range of products from dishwashers to refrigerators and washing machines at its Chennai plant, which was set up in 2018. The company said that 'Make in India' was a cornerstone of its growth strategy in the country. Strategic investments were being made in the Chennai plant to enhance local production.
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