A lot to Dzire, but little to Amaze

NEW DZIRE SELLS FIVE TIMES MORE THAN NEW AMAZE

- VIKRAM CHAUDHARY

WHEN THEY WERE launched within a couple of weeks of each other, the new Maruti Suzuki Dzire and the new Honda Amaze were expected to give sedans—under pressure from SUVs and hatchbacks—a shot in the arm. But six months later, while there is a lot to Dzire, there is little to Amaze.

Data from the Society of Indian Automobile Manufacturers (SIAM) shows that the Dzire, launched on November 11, 2024, has sold 97,190 units, but the Amaze, launched on December 4, 2024, has managed to sell only 18,162 units.

The Dzire, in fact, has been going from strength to strength—it sold 16,573 units in December 2024, 15,383 units (January 2025), 14,694 units (February), 15,460 units (March), 16,996 units (April), and in May it became India's largest selling car, having sold 18,084 units.