يحاول ذهب - حر
JioHotstar, Nielsen tie up for digital measurement of IPL
February 17, 2025
|Financial Express Kolkata
Streaming Now
MARKET RESEARCH AGENCY Nielsen has collaborated with JioHotstar, the digital platform of the Reliance-Disney joint venture (called JioStar), to provide audience measurement data and analysis of the Indian Premier League (IPL), among the world's largest sporting leagues valued at $12 billion. JioStar currently has the television and digital rights of the IPL.
This is also the first time that a third-party agency will provide digital viewership data of the mega property, similar to what the Broadcast Audience Research Council of India (BARC) does for television channels in terms of viewership measurement of TV shows and sports tournaments.
"As a trusted leader in audience measurement for over 100 years, Nielsen is committed to supporting the evolving needs of advertisers with data-driven insights," Arnaud Frade, president (commercial), Asia, said.
هذه القصة من طبعة February 17, 2025 من Financial Express Kolkata.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من Financial Express Kolkata
Financial Express Kolkata
Capital gain attributed to the co-owner who paid for house
YOUR QUERIES: INCOME TAX
2 mins
January 24, 2026
Financial Express Kolkata
Vinfast aims to be in India's top-3 in 10 years
WAY TOO OPTIMISTIC, UNACHIEVABLE: ANALYSTS
2 mins
January 24, 2026
Financial Express Kolkata
Prepare orders for Nvidia chips: China to firms
CHINESE OFFICIALS HAVE told the country’s largest tech firms including Alibaba Group Holding they can prepare orders for Nvidia’s H200 AI chips, suggesting Beijing is close to formally approving imports of components essential to running artificial intelligence.
1 min
January 24, 2026
Financial Express Kolkata
‘Indian software has huge demand’
Zoho on Friday launched a com- prehensive enterprise resource planning (ERP) solution, marking its entry into a multi-billion-dol- larmarket dominated by domes- tic and global players. Zoho founder and Chief Scien- tist Sridhar Vembu tells Narayanan V about the rationale behind the move, plans to develop Kumbakonam as a talent hub, and the impact of AI on businesses. Excerpts:
2 mins
January 24, 2026
Financial Express Kolkata
Savings in every shift
CNG: SMALL FOOTPRINT, BIG IMPRESSION
1 min
January 24, 2026
Financial Express Kolkata
Deceit and intimidation
US EXIT FROM GLOBAL BODIES FOLLOWS PAST CHICANERY, MAY NOW GIVE DEVELOPING WORLD A GREATER SAY
3 mins
January 24, 2026
Financial Express Kolkata
States' combined fiscal deficit rose to 3% in 2024-25: RBI report
STATES' CONSOLIDATED GROSS fiscal deficit rose to 3.3% of gross domestic product (GDP) in 2024-25, after staying below 3% for the previous three years, according to a Reserve Bank of India's (RBI) annual report on state finances released on Friday.
1 min
January 24, 2026
Financial Express Kolkata
RBI readies liquidity bazooka of ₹1.25L cr
₹25,000-CR VRR, ₹1L-CR OMOS LINED UP IN 3 WEEKS
1 min
January 24, 2026
Financial Express Kolkata
Compensation for staff of state-run insurers raised
RBI retirees to get higher pension
2 mins
January 24, 2026
Financial Express Kolkata
Godrej Consumer’s Dec qtr profit hit by one-time charge
GODREJ CONSUMER PRODUCTS (GCPL) reported flat growth in third-quarter net profit at ~498 crore, while revenue rose 8.8% to 4,099 crore, driven by the India and Africa operations.
1 min
January 24, 2026
Listen
Translate
Change font size

