Cut-price season: Black Friday, Cyber Monday

60-80% discounts on offer, up from 50% seen last year

- VIVEAT SUSAN PINTO

SEVERAL OF THE country’s top retailers, malls and brands have kicked off a shopping extravaganza on the occasion of Black Friday, offering steep discounts across product categories.

A Western import, the day which symbolises the beginning of the Christmas shopping season in the US, the UK and Europe, gained popularity in India over the past two years as a crucial sale window after Diwali.

Domestic retailers, say experts, are using this period to exhaust existing inventory at steep discounts as they gear up for the winter season.