T20 final ad rates see a slog-over surge

TV spots for Sunday’s match zoom to ₹50 lakh

- ALOKANANDA CHAKRABORTY

AS INDIA MARCHED into the final ofthe ICC Men'sT20 World Cup 2026,advertisers have been sprinting in right behind them.

Television ad rates for Sunday’s final are expected to breach the ₹50-lakh mark for a 10-second spot across HD and SD channels (₹28 lakh for HD alone) — a sharp 42% jump from the start of the tournament, when the same slot was selling for around ₹35 lakh.

In cricketing terms, that's the advertising equivalent of a late slog-over surge. For perspective, television spots during the India-Pakistan clash on February 15 in Sri Lanka — usually the tournament’s commercial high point — had touched about ₹40 lakh for 10 seconds.